Singapore Design Goes Places With the Official Launch of The Shop
A New Retail Concept Co-Developed by The Arts House & Barang Barang Pte Ltd
Solely Dedicated to the Promotion of Singapore Lifestyle Designs & Designers!
Singapore, 13 July 2007 – With the official launch of a new retail concept simply named THE SHOP, more than 20 Singapore lifestyle designers will get to showcase and sell their creations via multiple platforms including a main store located at The Arts House, as well as two outlets within Barang Barang’s local stores at Singapore Post Centre and the newly opened Central (above Clarke Quay MRT station)!
First of its kind in the Singapore arts & creative scene, the joint venture by The Arts House and leading home-grown lifestyle store Barang Barang Pte Ltd will comprise an initial cash investment of SGD$100,000 and dedicated retail spaces into the operations and promotions of THE SHOP, which currently offers a whole range of stylish and uniquely designed products like jewellery, apparels, home décor, paintings, and more.
The launch of THE SHOP follows hot on the heels of the successful EARSHOT, The Arts House’s first retail concept that supports Singapore books, music & film. Into its third year of operations, EARSHOT has since opened a second outlet at the Esplanade Mall managed by Creative Eateries as a franchise unit, and also featured during a showcase of Singapore arts & artists at Spotlight Singapore in Hong Kong last year.
Said Mr. Tan Tee Tong, Director, Arts Enterprise of The Arts House: “Through multiple platforms provided by THE SHOP, we believe that Singapore lifestyle designs and designers will be able to gain greater exposure and due recognition in the industry and hope to encourage more Singaporean talents to pursue their dreams in the arts. We are very happy and grateful to Barang Barang’s generous support since The Arts House opened in March 2004, and will continue to seek like-minded business partners to contribute to the further development of the Singapore arts & creative scene.”
Meanwhile, The Arts House and Barang Barang are also planning to expand THE SHOP at the latter’s outlets in Malaysia and USA next year. The joint venture not only bears witness to Barang Barang’s confidence and generous contributions pledged to the arts & creative industry but also reflects The Arts House’s strong intent to promote and showcase Singapore arts and their artworks in Singapore and the rest of the world.
Said Mr. Lim Kok Hui, Managing Director of Barang Barang Pte Ltd: “The launch of THE SHOP together with the opening of Barang Barang's new concept store at Central will enhance our design offerings and bolster our positioning as a lifestyle retailer. In addition, we offer our procurement networks to these local talents and can help them turn their unique ideas into commercialised products.”
In celebration of the official launch of THE SHOP in conjunction with the opening of Barang Barang’s new concept store at Central, patrons will be able to enjoy 10% discount off all products at THE SHOP (Central) on 14 & 15 July 2007. For more information on THE SHOP, The Arts House, Barang Barang and the designers, please refer to the attached fact sheet or log on to www.theartshouse.com.sg/shop.html.
THE SHOP | Singapore Design
Co-developed by The Arts House and Barang Barang Pte Ltd, The Shop is a new retail concept that is solely dedicated to the promotion of Singapore lifestyle designers and aims to provide multiple platforms for these works to be showcased through Barang Barang’s local and international distribution networks*.
With designer items ranging from jewellery to apparels and home décor to paintings, The Shop offers the perfect solution for individuals and businesses looking for stylish and uniquely handmade products that are specially designed to suit their needs, whether as personal or corporate gifts or for one’s own use.
*The Shop is featured at selected Barang Barang outlets only.
**Full range of products only available at The Shop located at The Arts House.
For media queries, please contact:
See Ling Ling
Senior Manager, Communications
The Arts House (Managed by The Old Parliament House Limited)
1 Old Parliament Lane, Singapore 179429
Tel: 65 6332 6903
Wong Wai Peng
Asst Manager, Marketing Communications
Barang Barang Pte Ltd
19 Senoko Loop, Level 4, Singapore 758169
Tel: 65 6257 8020